A recent update to Facebook’s Power Editor now gives users an option of adding a call to action button on ads. This is great news for marketers, as we all know a call to action is vital!
Below is a screen shot of how the Power Editor ad maker, as you can see I have the option of adding a button. What’s more is that we have a few choices on what the button says! You must be logged into Facebook to use the Power Editor and if you haven’t used it before, I suggest learning more about it. Here are a few great resources:
Social Media Examiner’s Guide to Using Facebook Power Editor
Amy Porterfield’s Guide to Creating ‘Like’ Ads
Facebook Ads Targeting by Mari Smith